Perfume: Byredo Blanche Eau de Parfum, on my pulse points.

Admittedly, I put this on my wish list because I saw it on Pinterest, and thought what beautiful simple packaging to have on my vanity. I am a sucker for well-packaged products, being a frustrated graphic designer in my past life.


So like I said, I put it on my wish list and got it for my birthday. I read the description on their website, that it is a perfume inspired by the colour white, capturing innocence and purity, and created for an appreciation for classic beauty. What well-crafted words that flower the product to be coveted by gudgeons like me. That obviously sold me, cause here I am blogging about it.

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It further describes the notes in the perfume. It starts off with the top notes; Aldehyde, Pink pepper, White rose. Heart notes; Neroli, Peony and Violet. Lastly, the base notes; Blonde woods, Musk and Sandalwood. Read more here on how to differentiate fragrance notes.

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So how is it you’re wondering?It smells like fresh laundry, without the fabric softener. Clean, neutral with a musky talcum powder scent. Given that it was launched in 2009 and it’s a unisex fragrance, I do just believe the sudden hype I was carried with on Pinterest, was purely aesthetic. For $AU245 for 100ml I do not appreciate and cannot afford the hefty price tag. Though the smell is somewhat unique with it’s androgynous approach, it’s the packaging that won me over in the end.

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